Prevention
Learn fire safety firsthand from Smokey Bear. Remember, you have the power to prevent forest fires.
- Smokey Bear's Campfire Safety guide (English)
- ​Smokey Bear's Campfire Safety guide ​(Spanish)
- Smokey Bear for Kids
- Explore Smokey Bear's History
Visit Smokey Bear and Celebrate by explore his wildfire prevention tips!
Wildfire Won't Wait!
It takes the combination of both Defensible space and the hardening of your home to really give your house the best chance of surviving a wildfire.
Act now to prepare, prevent, and minimize the damage of wildfires
Prepare yourself
Prepare your property
Prepare for evacuation
Getting a campfire permit in California
Campfires, a quintessential part of outdoor adventures, require careful management and adherence to safety protocols to prevent unintended wildfires.
Before setting up a campfire, make sure to get a permit from a CAL FIRE, U.S. Forest Service, or BLM office. This permit is valid for the whole year, but remember to check local rules, as some places might restrict campfires, especially when there’s a high risk of fires in the area.
Apply for your campfire permit.
Prepare for disaster
Know what disasters and hazards could affect your area, how to get emergency alerts, get detailed information on how best to prepare for disasters.
Where Can I Buy Official Merchandise?
The Smokey Bear Licensing program is fortunate to have many dedicated licensees who support the work of Smokey Bear and wildfire prevention.

All of the businesses work diligently to provide a wide array of quality products. We thank them for their continued support for Smokey Bear and wildfire prevention!
All products undergo a thorough approval process prior to being produced and distributed. Officially licensed merchandise carries the licensing logo and U.S. Code citation. Merchandise is available for all product categories and is available at major retailers and direct from our licensees. Contact our licensees directly or visit their websites to view recent offerings.
You can help! Ask your local retailers to carry officially licensed Smokey Bear merchandise and spread the word about wildfire prevention.
Smokey Bear is protected by law and is a Congressional trademark. Smokey is not in the public domain. Permission is required for all uses of the image and likeness. Only official licensees may manufacture and sell Smokey Bear products. The Forest Service has the civil authority to protect the use of the symbol. If you suspect a product is a Smokey Bear infringement, please report to info@perpetuallicensing.com.
Reports of misuse of the Smokey Bear image or likeness should be directed to sm.fs.sblicense@usda.gov.
Interested in becoming a Smokey Bear Licensee? Visit our how to become a Smokey Bear Licensee page for more information.